Giovanni Reda: The Skateboarding Storyteller

When you think of skateboarding legends, you might picture the pros who land jaw-dropping tricks or the innovators who redefine the sport. But behind every great skater is someone capturing their journey—someone like Giovanni Reda, a name synonymous with skateboarding photography and videography.

Early Life & Introduction to Skateboarding

Born on February 6, 1974, in Mill Basin, Brooklyn, Giovanni Reda grew up surrounded by the raw energy of New York City. While he wasn’t a professional skateboarder himself, his passion for the sport led him to carve out a unique space in the industry. His sharp wit, unmistakable New York accent, and ability to connect with skaters made him a beloved figure in the skateboarding world.

The Rise of a Skateboarding Photographer

Reda’s journey into skateboarding wasn’t about landing tricks—it was about capturing them. His career took off when he started working for Big Brother, Transworld Skateboarding, and Skateboarder Magazine. His eye for detail and ability to tell a story through images quickly made him one of the most sought-after photographers in the industry.

At one point, Reda was the chief photographer for the Zoo York skate team, a role that solidified his reputation as a skateboarding insider. His work wasn’t just about snapping action shots; it was about documenting the culture, the personalities, and the raw energy of skateboarding.

Notable Contributions & Video Sections

Reda’s influence extended beyond photography. He became a familiar face in skateboarding media, particularly through his work with The Berrics, one of the most influential skateboarding websites. From 2008 to 2011, he produced and starred in the weekly video series "Wednesdays With Reda," where he interviewed skaters, industry insiders, and even celebrities. His sarcastic humor and unfiltered approach made the series a fan favorite.

Beyond skateboarding media, Reda also made his mark in the gaming world. He appeared in the Skate video game series, serving as the cameraman who recorded the player’s tricks and progress. His enthusiastic and often hilarious commentary added a unique touch to the games.

What’s He Up to Now?

Reda has continued to evolve as a commercial photographer and filmmaker. His work has expanded beyond skateboarding, with projects for brands like New Era, Adidas, and Tommy Hilfiger. He even directed a Netflix documentary on trans skateboarder Leo Baker, showcasing his ability to tell compelling stories that go beyond just skateboarding.

While he may not be producing skateboarding content as frequently as before, Reda remains a respected figure in the industry. His ability to blend humor, authenticity, and storytelling has left a lasting impact on skate culture.

Giovanni Reda | The Nine Club With Chris Roberts - Episode 17

Giovanni Reda - The best

Crailtap's We Shred It, You Said It, We Read It with Giovanni Reda