Joey Suriel: A Skateboarding Icon from the Streets of LA

Skateboarding has always been more than just a sport—it’s a culture, a lifestyle, and for some, a way of survival. Few skaters embody this ethos as authentically as Joey Suriel, a name synonymous with the raw, street-driven skate scene of Los Angeles in the late '80s and '90s.

Early Life and Introduction to Skateboarding

Joey Suriel grew up in Echo Park, Los Angeles, a neighborhood known for its vibrant yet gritty atmosphere. His journey into skateboarding began in the summer of 1987, inspired by the cult-classic movie Thrashin’. Unlike traditional sports, where success often depends on teamwork, skateboarding offered Joey something different—complete independence. The ability to push himself without relying on others resonated deeply with him, and from that moment, he was hooked.

His first skateboard setup was a Jeff Grosso deck, equipped with Tracker trucks, 97a Slime Ball wheels, and German bearings, all purchased from the legendary Rip City Skates in Santa Monica. This board became his gateway into a world that would shape his identity and career.

The Streets of LA: A Skateboarding Battleground

Skating in Los Angeles during the late '80s and early '90s was no easy feat. The city was plagued by gang violence, and skaters often found themselves navigating dangerous territories just to reach their favorite spots. Joey and his crew had to skate past multiple gang territories to reach iconic locations like Beneficial Ledges on Wilshire. It was a real-life version of The Warriors, where every session came with risks.

Despite the challenges, Joey thrived in this environment. He became a central figure at Lockwood schoolyard, a legendary skate spot that birthed some of the most influential skaters of the era. His original skate crew included Fabian Alomar, Billy Valdes, Paulo Diaz, Gabriel Rodriguez, Rudy Johnson, and Guy Mariano—names that would later become synonymous with the underground skate scene.

Sponsorships and the Menace Legacy

Joey Suriel’s talent and street credibility earned him a spot on Menace Skateboards, a brand that revolutionized skateboarding aesthetics. Menace wasn’t just a company—it was a movement. It embodied the raw, unapologetic energy of street skating, influencing brands like DGK and Palace decades later.

Menace’s original lineup featured Joey Suriel, Fabian Alomar, Eric Pupecki, and Billy Valdes. Over time, the team expanded to include Lee Smith, Javier Nunez, and Steven Cales, further cementing its reputation as one of the most authentic crews in skateboarding history.

Beyond Menace, Joey was also associated with City Stars, another influential brand that carried the torch of street skating into the 2000s.

Legacy and Influence

Joey Suriel’s impact on skateboarding extends beyond his tricks and sponsorships. He represents an era when skateboarding was raw, rebellious, and deeply intertwined with street culture. His journey from Echo Park to becoming a respected figure in the industry is a testament to the resilience and passion that define true skateboarders.

Today, as skateboarding continues to evolve, Joey’s story serves as a reminder of its roots—the streets, the struggle, and the unbreakable bond between skater and board. Whether you’re a seasoned skater or just discovering the culture, his legacy is one worth remembering.

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