About Beer City Skateboards

August 10, 2025

🛹 Beer City Skateboards & Records: A Punk-Fueled Legacy on Four Wheels

If you’ve ever wandered into the intersection of skateboarding and punk rock, chances are you’ve crossed paths with Beer City. This Milwaukee-based brand isn’t just a skateboard company—it’s a full-blown cultural institution that’s been grinding rails and pressing vinyl since the early '90s.

🍺 Origins: Where It All Began

Beer City Skateboards & Records officially launched on January 1st, 1993 in Milwaukee, Wisconsin. The company was founded with a clear mission: to produce top-tier skateboard hardgoods made in the USA, while simultaneously supporting the underground punk and hardcore music scene. From the start, Beer City was more than just decks and wheels—it was a lifestyle brand rooted in DIY ethos and raw energy.

🛹 What Sets Beer City Apart

Beer City carved out its niche by doing two things exceptionally well:

Skateboard Manufacturing: Known for their high-quality hard rock maple decks, Beer City offers a wide range of shapes and sizes. Their boards are built to last, with pop that doesn’t quit.
Record Label: Alongside skate gear, Beer City runs a thriving punk and thrash metal label. They’ve released music from legendary bands like D.R.I., M.D.C., The Faction, and Verbal Abuse, while also supporting newer acts like Deathwish, The Fastplants, and BRONxx.

This dual identity—skate and sound—has made Beer City a unique force in both industries.

🧑🎤 Sponsorships and Skate Team

Beer City has always had a strong connection to its skate team. Over the years, they’ve sponsored a variety of riders who embody the brand’s gritty, no-frills attitude. One standout was Davey Rogers, a beloved skater remembered for his humor, talent, and larger-than-life personality. His passing in 2025 was deeply felt within the community, and Beer City paid tribute to him with heartfelt words and memories.

🔥 What They’re Up To Now

More than three decades in, Beer City is still going strong. Here’s what they’re currently focused on:

Skate Gear: They continue to produce decks, wheels, and accessories, all made in the USA. Their designs often feature bold graphics and limited-edition releases.
Music Releases: Beer City is actively reissuing classic punk albums and releasing new material from both veteran and emerging bands. Their vinyl grab bags and special edition pressings are hot items among collectors.
Sales and Promotions: They regularly run promotions, like their 20% off sales and anniversary specials, keeping fans engaged and stocked up.
Community Engagement: Through social media and their website, Beer City maintains a strong connection with fans, skaters, and music lovers alike.