Bones Wheels isn’t just a skateboard wheel brand—it’s a cornerstone of skateboarding history and innovation. Born from the mind of a visionary engineer and nurtured in the crucible of skate culture, Bones Wheels has shaped the way skaters ride, slide, and soar.
Bones Wheels was founded in 1977 by George Powell, a Stanford-trained engineer with a passion for skateboarding and a knack for chemistry. Based in Santa Barbara, California, Powell began experimenting with urethane formulas in his kitchen, eventually crafting a revolutionary blend known as MDI diphenylmethane diisocyanate. This opaque white wheel—unlike the translucent ones dominating the market—earned the name “Bones” for its skeletal hue.
Powell’s patented double-radius design changed the game, offering smoother rides and better wear. Bones Wheels quickly became the gold standard, with competitors scrambling to imitate their innovations.
Bones Wheels is known for pushing the boundaries of urethane technology. Some of their standout achievements include:
Street Tech Formula (STF) and All-Terrain Formula (ATF): Engineered for specific terrains, offering unmatched grip, slide, and durability.
X-Formula: A groundbreaking hybrid that rolls like a soft wheel but slides like a hard one—ideal for rough streets and smooth parks alike.
First center-set wheel and first high-performance double-action hard-core bushing: Innovations that influenced both street skating and longboarding.
Their wheels are hand-poured in the USA, ensuring top-tier quality and consistency.
Bones Wheels has long been a champion of skateboarding talent. Their roster includes icons like:
Tony Hawk – The Birdman himself joined the Bones team in a rare sponsorship move.
Steve Caballero – A pioneer of vert skating and original Bones Brigade member.
Aaron “Jaws” Homoki – Known for his jaw-dropping drops and fearless style.
Leticia Bufoni – Bones made history by releasing the first female pro model wheel in her honor.
They also support emerging skaters like Jagger Eaton, Keegan Palmer, and countless grassroots riders around the world.
Bones Wheels continues to innovate and inspire. Their current activities include:
Releasing new video parts from team riders like Chris Joslin, Torey Pudwill, and Jost Arens.
Hosting skate jams and events, such as the Bones Wheels Jam in Bristol, UK, where skaters of all ages come together to shred and celebrate.
Expanding their wheel formulas, with ongoing research into new urethane technologies to elevate performance for future generations.
Their blog and social media channels are buzzing with fresh content, product drops, and community highlights.
BONES WHEELS - AARON "JAWZ" HOMOKI VS. BEN HATCHELL
BONES WHEELS - CHRIS JOSLIN - UNCUT
BONES WHEELS - CHRIS JOSLIN - UNCUTBONES WHEELS - KEVIN ROMAR - STREET TECH FORMULA
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