Natural Koncept: Grit, Street, and Skateboarding Soul Since 1994 🛹

If skateboarding had a punk rock cousin, it would be Natural Koncept. Born in the gritty heart of New York City in 1994, this underground skate brand has carved out a legacy defined by raw street energy, unapologetic style, and a tight-knit crew that lives and breathes skate culture.

🏙️ Origins: NYC Roots and Radical Vision

Natural Koncept was founded by Josh Zickert—aka JZ Radical—who envisioned a brand that would reflect the rebellious spirit of street skating. Unlike polished corporate skate companies, NK embraced the chaos, the grime, and the authenticity of urban skateboarding. From the beginning, it was more than just decks—it was a movement.

🎥 What They're Known For

Natural Koncept quickly became known for its wild skate tours, gritty full-length videos, and a team that pushed boundaries both on and off the board. Their video catalog is a testament to their raw aesthetic and fearless approach:

• Illegitimate Bastard Child (2003)

• Dysfunctional Family (2007)

• High Class Creepin’ (2015)

• Steady Creepin’ (2020)

• Shinnin’ in the Streets (2023)

These films aren’t just skate edits—they’re road trip diaries, party chronicles, and street-level documentaries that showcase the crew’s talent and lifestyle.

🛹 Sponsored Riders and Crew Legends

Natural Koncept has always been about the crew. Over the years, they've sponsored a roster of skaters who embody the brand’s gritty ethos:

• Brandon Bonner ("Bonestalone") – known for his fearless tricks and wild personality

• JJ Colõn – stylish and technical, a staple in NK’s recent videos

• Juan Pablo Velez – bringing Latin American flavor to the streets of NYC

• Jose “TalCual” Velez – known for his smooth style and creative lines

• JZ Radical – founder, filmer, and skater, the glue that holds it all together

• Brendan “Lai Wing” Leung – remembered for his powerful skating and presence

They’ve also introduced rising talents like “Yiyo” from Costa Rica, expanding their reach across continents while staying true to their underground roots.

🌍 Tours and Global Footprint

Natural Koncept’s tours are legendary. From the Creepin’ in Cali tour to Trucos y Tacos in Mexico City, and High Rollin’ in Houston, the crew has skated and partied their way through cities across the U.S., Latin America, and Europe. These tours are equal parts skate demos and cultural exchanges, often ending in wild nights, unforgettable sessions, and new friendships.

🔥 What They're Up to Now

As of 2025, Natural Koncept is still going strong. They continue to release pro model decks featuring their riders, like:

• JJ Colõn’s “Paradise Sloth”

• Bonestalone’s “Feelin’ Froggy”

• Juan Pablo Velez’s “Sky High in the Big Apple”

Their boards are made with 7-ply maple and top-tier glue—designed for serious street shredding and transition ripping. The brand remains active on social media, dropping clips, promoting new gear, and teasing future tours and video projects.

💥 Why Natural Koncept Matters

In a skate world increasingly dominated by polished brands and Olympic aspirations, Natural Koncept stands as a gritty reminder of what skateboarding is really about: freedom, rebellion, creativity, and community. They don’t just sell boards—they tell stories, build crews, and keep the underground alive.

Natural Koncept 'High Class Creepin'' Trailer - TransWorld SKATEboarding

Natural Koncept, Creepin' in the City Full Video

Natural Koncept Dysfunctional Family Opener