Skateboarding has always been about rebellion, creativity, and pushing boundaries. Few skaters embody these qualities as much as Jason Adams, a name synonymous with raw power, punk rock attitude, and a style that refuses to conform. From his early days in San Jose, California, to his legendary video parts and artistic ventures, Adams has carved out a unique legacy in skateboarding.
Born and raised in San Jose, California, Jason Adams discovered skateboarding at a young age. Like many skaters of his generation, he was drawn to the rebellious nature of the sport, finding inspiration in the punk rock scene that surrounded him. By the time he was 13, skateboarding had become more than just a pastime—it was a way of life.
His journey into professional skateboarding began when he started riding for Think Skateboards in the early 1990s. At just 18 years old, Adams turned pro, launching his first signature deck with Think. His career took off during the street skating boom of the early '90s, a time when technical tricks and innovation were reshaping the industry.
Jason Adams was never one to follow trends. While many skaters were focused on technical flip tricks and massive handrails, Adams embraced a fast, improvisational approach to skating. His style was heavily influenced by slappy grinds, wall rides, and no-comply variations, moves that emphasized creativity over convention.
His ability to blend old-school influences with modern street skating made him stand out. Whether he was attacking curbs with aggressive slappy grinds or throwing down stylish no-complies, Adams' skating was always raw, fast, and full of personality.
Throughout his career, Jason Adams rode for several iconic brands, including:
Think Skateboards (where he first turned pro)
Santa Cruz Skateboards
Black Label Skateboards (where he had some of his most memorable pro models)
Vans (his go-to footwear sponsor)
His Black Label pro models became highly sought after, featuring bold graphics that reflected his punk rock aesthetic. Adams' decks often showcased stencil-style artwork, a nod to his passion for visual art.
Jason Adams' video parts are a testament to his unique approach to skateboarding. Some of his most memorable sections include:
"Label Kills" (2001) – A defining moment in his career, showcasing his signature slappy grinds and wall rides.
"Black Label’s Back in Black" – Another standout part that reinforced his reputation as a skater who did things his own way.
Various Santa Cruz and Think Skateboards videos – Highlighting his evolution as a skater and his ability to adapt while staying true to his roots.
As Adams' skateboarding career evolved, so did his artistic pursuits. He transitioned into stencil art, creating layered portraits of musicians, cultural icons, and fellow skateboarders. His artwork, much like his skating, is bold, rebellious, and deeply personal.
His passion for art led him to explore new creative avenues, proving that his talents extend far beyond the skateboard. Today, Adams continues to produce stencil-based artwork, often inspired by the punk rock ethos that shaped his identity.
While Adams may not be skating professionally at the same level as before, he remains deeply involved in skateboarding and art. His influence on the sport is undeniable, and his artistic career continues to thrive. Whether he's creating new stencil pieces or reflecting on his skateboarding journey, Adams remains a true original—a skater who never followed the crowd and always stayed true to himself.
JASON ADAMS | 50 YEARS TO LIFE | CLOSER MAGAZINE X BLACK LABEL SKATEBOARDS
Black Label 25 Years | Jason Adams | Label Kills
Jason Adams God Save the Label
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