🛹 Rolling Through the Legacy of Baker Skateboards

In the world of skateboarding, few brands have carved out a legacy as raw, rebellious, and influential as Baker Skateboards. From its gritty beginnings to its current cultural dominance, Baker has always been more than just a company—it’s a movement.

🔥 Origins: Where It All Began

Baker Skateboards was founded in 2000 by legendary pro skater Andrew Reynolds, often referred to as “The Boss.” Reynolds, fresh off his time with Birdhouse, teamed up with Jay Strickland to create a brand that reflected the unfiltered spirit of skateboarding. The company was born in Los Angeles, California, and quickly became synonymous with street skating and punk attitude.

The name “Baker” itself was a nod to the crew’s lifestyle—raw, chaotic, and unapologetically authentic. It wasn’t just about selling decks; it was about creating a culture.

🎥 What Made Baker Notable

Baker didn’t just make skateboards—they made iconic skate videos that defined an era. Titles like:

• Baker Bootleg (1999)

• Baker 2G (2000)

• Baker 3 (2005)

• Bake and Destroy (2012)

• Baker 4 (2019)

These weren’t just montages of tricks—they were gritty, hilarious, and often chaotic portrayals of skate life. Baker’s videos helped shape the aesthetic of modern skateboarding, blending raw street footage with a DIY ethos.

Their decks, known for bold graphics and solid construction, became staples in skate shops worldwide. Baker’s commitment to 7-ply maple wood and classic shapes made their boards both durable and responsive.

🧢 Sponsorships and the Baker Team

Baker’s team has always been stacked with talent. Over the years, they’ve sponsored some of the most influential skaters in the game:

• Andrew Reynolds (founder and icon)

• Dustin Dollin

• Terry Kennedy

• Elissa Steamer

• Riley Hawk (son of Tony Hawk)

• Theotis Beasley

• Rowan Zorilla

• Tristan Funkhouser (T-Funk)

• Zach Allen

• Kader Sylla

These riders didn’t just rep the brand—they helped define it. Baker’s sponsorships have always focused on skaters who embody the brand’s rebellious spirit and raw talent.

📦 What Baker Is Up to Now

Fast forward to today, and Baker is still going strong. They’re part of Bakerboys Distribution, which also handles brands like Deathwish, Shake Junt, and Heroin Skateboards. Baker continues to release new decks, apparel, and collaborations with other skate and streetwear brands.

Recent highlights include:

• Baker x Vans and Emerica x Baker shoe collabs

• Riley Hawk’s Lakai x Baker collection

• The release of their latest skate video, waterCRACKER, featuring Pedro Biagio, Sully Cormier, and the rest of the Baker squad

• Ongoing drops of limited edition decks, mystery boxes, and artist collaborations

They’re also active in the skate community, sponsoring events, supporting local skaters, and keeping the Baker vibe alive through social media and video content.

BAKER VIDEO WITH, ANDREW, ZACH and ROWAN