About OJ Wheels

August 13, 2025

🛹 Rolling Through Time: The Story of OJ Wheels

In the vibrant world of skateboarding, few names evoke as much nostalgia and street cred as OJ Wheels. Born in the golden era of skate culture, OJ Wheels has carved out a legacy that blends innovation, rebellion, and raw performance. Let’s dive into the juice—where it all began, what makes them iconic, and where they’re headed now.

🍊 Origins: From Santa Cruz to the Streets

OJ Wheels first hit the scene in the 1980s, launched under the Santa Cruz Speed Wheels banner—a division of NHS, Inc., a legendary skate distribution company founded in 1973 in Santa Cruz, California by Richard Novak, Doug Haut, and Jay Shuirman. NHS was already a powerhouse, backing iconic brands like Santa Cruz Skateboards and Independent Trucks.

OJ Wheels quickly became synonymous with high-performance urethane and bold design. Back then, they were known as OJ II’s, and their bright colors and smooth ride made them a favorite among vert and street skaters alike.

🌟 What Made OJ Wheels Legendary?

OJ Wheels didn’t just make skateboard wheels—they made statements. Here's what set them apart:

Innovative Urethane: Their wheels were crafted from some of the finest urethane, offering unmatched grip and durability.
Iconic Shapes: From the classic Hot Juice to the newer Double Duros, OJ has always pushed the envelope in wheel design.
Cultural Impact: Their branding and aesthetic captured the rebellious spirit of skateboarding, making them a staple in skate shops and on the streets.

🛹 Sponsored Legends and Rising Stars

OJ Wheels has always had a stacked team, featuring some of the most influential and stylish skaters across generations. Their roster includes:

Eric Dressen – A pioneer of street skating.
Christian Hosoi – Vert legend and style icon.
Natas Kaupas – One of the original street skating innovators.
Milton Martinez, Greyson Fletcher, Chris Russell, Jon Dickson, Jake Wooten, and Kieran Woolley – Modern-day shredders who continue to push boundaries.

The team is a mix of seasoned pros and fresh talent, representing OJ Wheels across parks, streets, and DIY spots worldwide.

🔥 What’s OJ Wheels Up to Now?

OJ Wheels is far from a relic—they’re thriving in the modern skate scene. Here’s what they’re doing today:

Product Innovation: Launching new wheel shapes like the Double Duro Chubbies, which combine different durometers for better control and speed.
Video Content: Their YouTube channel is packed with raw skate footage, team edits, and behind-the-scenes clips from all corners of the globe.
Community Engagement: Through collaborations, events, and social media, OJ continues to fuel the skateboarding lifestyle and support grassroots skating.
Annual Recaps: Their “RESQUEEZED” video series highlights the best moments from the team each year, showcasing insane tricks and unforgettable sessions.