BSD BMX Sticker / Decal

BSD is a rider-owned BMX company that grew out of the Scottish BMX scene. According to the company's own history, the BSD name began in 1991 when a group of friends started filming BMX trips and events, producing videos such as Stress Kings, Steel Rods, and Sleezy Rider.

The company's first product was released in 1998: a custom 44-tooth sprocket designed by owner Grant Smith, who had trained as a mechanical design engineer.

BSD became known for designing durable, rider-focused BMX parts and introduced the Jersey Barrier hub guard in 2005, which they describe as the first push-on plastic hub guard and an innovation that later became common throughout BMX.

Today, BSD produces complete BMX bikes, frames, forks, bars, hubs and other components, with an emphasis on design-led products developed by riders for riders. The company's ethos remains centred on riding, travelling, filming, and having fun with friends. 

For BMX history enthusiasts, BSD's roots in homemade videos and UK riding culture are just as important as the products themselves, which is a big reason the brand has such a strong identity within street BMX.