🛹 SK8MAFIA: The Streetwise Soul of Skateboarding

In the gritty, sun-soaked streets of San Diego, California, a skateboarding brand was born—not in a boardroom, but in the hearts of a tight-knit crew with a shared love for skating and street culture. That brand is SK8MAFIA, and it’s more than just a name—it’s a lifestyle, a movement, and a family.

🌟 Origins: From T-Shirts to Tail Slides

SK8MAFIA began as a humble T-shirt company, founded by Josh Priebe and Dan Connelly. What started as a college project quickly evolved into something much bigger. The brand’s raw authenticity and DIY ethos resonated with skaters who were tired of corporate polish. Soon, SK8MAFIA was producing skateboard decks, accessories, and apparel, all infused with a gritty, streetwise aesthetic.

🎥 Notable Projects & Style

One of SK8MAFIA’s most iconic contributions to skateboarding culture was SK8MAFIA Saturdays, a weekly video series showcasing the team’s latest tricks and street sessions. These clips weren’t just skate edits—they were windows into the lifestyle, camaraderie, and hustle that defined the brand.

Their graphics are bold, often playful, and unapologetically urban. From the “Girls Girls Girls” collection to Wu-Tang-inspired logos, SK8MAFIA decks are instantly recognizable. They stick to classic seven-ply maple construction—no gimmicks, just solid boards that hold up under pressure.

🧑🤝🧑 The SK8MAFIA Family: Sponsored Riders

SK8MAFIA has built a legendary team over the years, sponsoring some of the most respected names in skateboarding:

• Wes Kremer – Known for his raw style and deep commitment to the culture, Wes was named Thrasher’s Skater of the Year in 2014.

• Brandon Turner – A San Diego native with explosive power and iconic switch hardflips.

• Tyler Surrey, Jimmy Cao, Kellen James, Jamie Palmore, Stephen Lawyer, Javier Sarmiento, and Alexis Ramirez – All part of the crew, each bringing their own flavor to the mix.

• TJ Rogers – Recently welcomed to the team in 2024, adding fresh energy and international flair.

These riders aren’t just athletes—they’re ambassadors of the SK8MAFIA ethos: skate hard, stay loyal, and keep it real.

🔥 What’s Happening Now?

SK8MAFIA is still going strong in 2025. They continue to release high-energy video parts, including the SK8MAFIA PROMO 2024, featuring standout performances from Masaki Hongo, Alexis Ramirez, and TJ Rogers. Their YouTube channel, SK8MAFIATV, remains a hub for raw clips, full-length edits, and behind-the-scenes footage.

They’re also active in the community, collaborating with local skate shops like Slappy’s Garage and celebrating events like Go Skateboarding Day with style and substance.

SK8MAFIA VIDEO 2023

SK8MAFIA : 4THEHOMIES.2

TJ ROGERS WELCOME TO SK8MAFIA PART 2024