Santa Cruz - Jeff Kendall "End of the Dot" Skateboard Sticker.

Brand new reissue from Santa Cruz!!

9cm across approx.

White border.

Jeff Kendall was a powerhouse of late-'80s skateboarding, known for his aggressive style and iconic graphics with Santa Cruz. This official reissue sticker celebrates his legacy with fresh authenticity.

Jeff Kendall turned pro in 1986 and quickly became one of the most recognizable riders of the era, skating for Santa Cruz Skateboards and Independent Trucks. His explosive frontside airs and fearless street style helped define the transition from vert to street skating. Kendall’s boards—especially the legendary “End of the World” graphic—became cultural touchstones, blending bold art with raw skate energy.

After retiring in 1992, Kendall stayed deeply embedded in the industry, eventually becoming President and CMO of NHS, Inc., the parent company of Santa Cruz. His influence continues to shape skateboarding from both the board and the boardroom.

This sticker reissue is more than a graphic—it’s a tribute to one of skateboarding’s most enduring figures. Perfect for collectors, fans of the golden era, or anyone who wants to rep Santa Cruz history with pride.