Yardsale: South London's Skateboarding Gem

In the gritty heart of South East London, where the streets hum with creativity and rebellion, a skateboarding brand was born—not in a boardroom, but in a bedroom. Yardsale began in 2013, the brainchild of Daniel Kreitem, a skater and filmmaker who was tired of the stale aesthetics dominating the UK skate scene. With no formal fashion training and a job at Slam City Skates, Dan decided to channel his passion into something fresh. The result was Yardsale: a brand that fused the sun-soaked vibes of 1980s Los Angeles with the raw energy of South London.

The Origin Story

Yardsale wasn’t just a clothing line—it was a movement. Dan started by filming his friends skating through London’s estates and alleyways, capturing the golden-hour glow and urban grit in hypnotic short films. These videos, like LDN-LAX, Fantasy Island, and Hotel Romance, weren’t just skate edits—they were visual love letters to a lifestyle. The first shirts, printed with a circular logo featuring palm trees, were stocked at Slam City Skates and quickly gained traction. From there, the brand snowballed into full collections of hoodies, track tops, slacks, and boards.

What Makes Yardsale Special

Yardsale stands out for its unapologetic authenticity. It’s not trying to be polished or mainstream. The brand’s aesthetic is a blend of LA jogger chic and mid-80s mafia casual, with a heavy dose of DIY spirit. Their videos are fast-paced, filmed on rough terrain, and dripping with style. The clothing is designed by Dan himself, often inspired by vintage hand-me-downs and late-night design sessions with his cousin.

But Yardsale isn’t just about looks—it’s about community. The brand has always prioritized skaters over hype, and that ethos has earned it a loyal following both in the UK and abroad.

Sponsored Skaters and the Crew

Yardsale’s team is more than a roster—it’s a family. Early members included Darius Trabalza and Curtis Pearl, who helped shape the brand’s identity. Over time, the crew expanded to include Jake Church, Kyle Wilson, Sam Sitayeb, Sam Robots, Charlie Birch, Julian Kimura, Cooper Latimer, and Jhian Namei. More recently, skaters like Zach Delarue, Valentine Katz, Bear Myles, and Thaynan Costa have joined the fold. These riders aren’t just sponsored—they’re collaborators, appearing in videos and shaping the brand’s direction.

Collaborations and Cultural Impact

One of Yardsale’s biggest milestones was its collaboration with Vans. The project reimagined classic silhouettes like the Authentic Pro and Epoch Pro, blending skate functionality with Yardsale’s signature flair. The collab was a testament to how far the brand had come—from bedroom project to global recognition.

Yardsale’s influence extends beyond skateboarding. As streetwear continues to blur the lines between subculture and fashion, Yardsale has found fans among non-skaters too. But it’s never lost sight of its roots. The brand remains committed to skate shops and underground culture, resisting the pull of mass-market dilution.

What’s Happening Now

Yardsale is still going strong. In early 2023, they dropped YS3, a new video featuring pros like Alex Hatfield, Bear Myles, and Thaynan Costa. Filmed and edited by Dan himself, the video reaffirmed Yardsale’s place at the cutting edge of skate culture. The brand continues to release new collections, support its team, and push the boundaries of what a skate company can be.

Yardsale x Dickies 'Hi8 mix' Full Skateboarding Video

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