The Story of Alex Olson: Skateboarding’s Creative Maverick

Skateboarding has always been a culture of rebellion, creativity, and self-expression. Few embody these qualities as uniquely as Alex Olson, a skateboarder who has carved his own path both on and off the board. From his early days in California to his ventures into fashion, music, and entrepreneurship, Olson’s journey is one of evolution and reinvention.

Early Life and Introduction to Skateboarding

Born in Santa Monica, California, in 1986, Alex Olson was practically destined to be a skateboarder. His father, Steve Olson, was a legendary skater from the 1970s, known for his punk-rock attitude and aggressive style. Growing up, Alex was surrounded by skate culture, but it wasn’t until he moved to Malibu at the age of ten that he truly embraced it.

His first memory of skateboarding was watching Christian Hosoi effortlessly soaring through the air while talking on a wireless phone—a moment that left a lasting impression. However, it was the Toy Machine: Welcome to Hell video that solidified his passion. The raw energy of Donny Barley’s part and the infamous slam section resonated with him, igniting his desire to pursue skateboarding seriously.

Style and Notable Tricks

Olson’s skating is defined by a mix of technical precision and effortless flow. While he’s not necessarily known for inventing specific tricks, his approach to skating is what sets him apart. He blends classic street skating with a refined aesthetic, making even the simplest tricks look stylish. His ability to skate transition, ledges, and big gaps with equal finesse has earned him respect across the skateboarding world.

Sponsors and Pro Model Decks

Alex Olson turned pro for Girl Skateboards in 2007/2008, a dream come true for him. Girl was one of the most prestigious brands in skateboarding, and Olson’s addition to the team was a perfect fit. Over the years, he has been associated with several brands, including Nike SB, Supreme, and Vans. His pro model decks with Girl featured clean, artistic graphics that reflected his personal style.

Video Parts That Defined His Career

Olson has appeared in several iconic skate videos, each showcasing his unique approach to skating. Some of his most memorable parts include:

• Fully Flared (2007) – The legendary Lakai video that introduced him to the world.

• Pretty Sweet (2012) – A beautifully shot Girl/Chocolate video that highlighted his smooth style.

• The 917 Video (2017) – A raw, creative part that included a clip of him walking the runway for a fashion show—because why not?

Beyond Skateboarding: Fashion, Music, and Entrepreneurship

Unlike many skaters who stick solely to their boards, Olson has always had a restless creative energy. He founded Bianca Chandon, a fashion brand that blends skate culture with high-end aesthetics, and Call Me 917, a more skate-centric brand. His designs often reference underground subcultures, vintage aesthetics, and a DIY ethos.

Beyond fashion, Olson has also explored music and DJing, curating eclectic mixes that reflect his diverse tastes. His interest in meditation and spirituality adds another layer to his personality, making him one of the most intriguing figures in skateboarding.

What’s He Up to Now?

In recent years, Olson has shifted his focus away from professional skateboarding. He moved back to California, became obsessed with surfing, and even started composing music for surf edits. Perhaps the biggest change in his life? Fatherhood. Becoming a dad has reshaped his priorities, forcing him to navigate the complexities of raising a family while maintaining his creative pursuits.

While he may not be dropping new skate parts regularly, Olson remains an influential figure in skateboarding and beyond. His ability to reinvent himself while staying true to his artistic vision ensures that he will always be a name worth following.

Alex Olson Skate Videos

Alex Olson: Hanging out with the skateboarder in “Streets on Fire”

Fully Flared : Alex Olson

Alex Olson | The Nine Club With Chris Roberts - Episode 81