Nestled in the heart of Minneapolis, Minnesota, Cal Surf isn’t just a skateboard shop—it’s a cultural institution. For decades, it’s been a cornerstone of the Midwest skateboarding scene, shaping generations of skaters and serving as a hub for creativity, community, and progression.
Cal Surf was founded in 1980 by Mark Rivard, a passionate skateboarder and entrepreneur who saw the need for a dedicated skate shop in the Twin Cities. Inspired by the surf and skate culture of California, Rivard brought that West Coast energy to the Midwest, creating a space that celebrated the lifestyle and sport of skateboarding.
The name “Cal Surf” itself is a nod to California’s influence on skateboarding, especially during the sport’s early boom in the 1970s and ’80s. But Cal Surf wasn’t just mimicking—it was innovating and adapting that culture to fit the gritty, snow-covered streets of Minneapolis.
Cal Surf quickly became known for more than just selling boards and gear. It was a community hub, a place where skaters could hang out, share ideas, and push each other to new heights. Here’s what made it special:
Curated Gear: Cal Surf carried top-tier brands and hard-to-find products, making it a go-to for serious skaters.
Local Support: They championed local skaters and artists, often featuring regional talent in their promotions and events.
Events & Demos: From skate jams to art shows, Cal Surf hosted events that brought the community together.
Style & Culture: The shop blended skateboarding with streetwear, music, and art, making it a lifestyle destination.
Cal Surf has sponsored numerous skaters over the years, helping launch careers and elevate the local scene. While not as globally recognized as some West Coast brands, its influence in the Midwest is undeniable. Riders sponsored by Cal Surf often went on to compete nationally and contribute to skateboarding media and culture.
Some notable names associated with Cal Surf include:
Davis Torgerson – A Minneapolis native who rose to prominence with Real Skateboards and Thrasher Magazine features.
Steve Nesser – Another local legend who helped put Minnesota skateboarding on the map.
Today, Cal Surf continues to thrive as a modern skate and lifestyle shop, adapting to the changing landscape of skateboarding while staying true to its roots. Here’s what they’re up to:
Online Expansion: Cal Surf has embraced e-commerce, offering gear and apparel to skaters across the country.
Community Engagement: They still host events, sponsor local talent, and support skatepark initiatives.
Youth Outreach: Through lessons, camps, and mentorship, Cal Surf helps the next generation of skaters find their footing.
Cultural Collaborations: The shop partners with artists, musicians, and designers to keep its offerings fresh and relevant.
MIDWEST MARAUDERS by Cal Surf - Davis Torgerson
Matt Ohman & Cal Surf for the DC Chris Cole 'S'
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