Cultura Patinetera: A Venezuelan Skateboarding Legacy

🛹 Born from the Streets of Venezuela

Cultura Patinetera isn’t just a skateboard company—it’s a movement. Emerging from the vibrant skate scene of Venezuela in the late 2000s, Cultura Patinetera began as a grassroots video magazine project around 2009. It was founded by a collective of passionate skaters and creatives who wanted to document and celebrate the raw energy of Latin American skateboarding. While exact founding details remain elusive, names like Hortencio Herrera and Andrés Castillo frequently appear in early video credits, suggesting their central role in shaping the brand’s identity.

📼 Video Magazine Roots

What set Cultura Patinetera apart from the start was its commitment to storytelling. Through a series of video magazine episodes—each titled “Capítulo”—the brand captured the essence of Venezuelan skateboarding. These episodes weren’t just skate edits; they were cultural snapshots, featuring skaters like Luis Giusti, Kliber Velásquez, Simón El Alam, and Joey Herrera. The videos showcased gritty urban spots, DIY ramps, and the camaraderie that defines skateboarding communities worldwide.

🌟 Sponsorship and Support

Cultura Patinetera quickly evolved from a media project into a full-fledged brand. It began sponsoring local skaters, giving them a platform to shine and a sense of belonging. Riders like Rafael Torres, Diamond Carmona, and Nelson Camargo became regulars in their productions, helping to elevate the visibility of Venezuelan talent on the global stage. The brand’s sponsorships weren’t just about gear—they were about mentorship, exposure, and building a skateboarding family.

🌐 Digital Presence and Community Engagement

Today, Cultura Patinetera continues to thrive online. Their YouTube channel and Vimeo collections remain active archives of skate culture, filled with videoparts, behind-the-scenes clips, and nostalgic throwbacks. Their website and social media platforms serve as hubs for the community, promoting events, sharing stories, and keeping the spirit of skateboarding alive in Venezuela and beyond.

🎨 More Than Just Skateboarding

Cultura Patinetera has always embraced the artistic side of skateboarding. From deck designs to video aesthetics, the brand reflects a deep appreciation for creativity. It’s not just about tricks—it’s about expression, identity, and resistance. In a country facing economic and social challenges, Cultura Patinetera stands as a testament to the resilience and passion of its youth.

🚀 What’s Next?

While the brand’s current activities lean heavily on digital content and community engagement, there’s a sense that Cultura Patinetera is poised for a new chapter. Whether it’s expanding their product line, hosting events, or collaborating with international artists, the foundation they’ve built is strong. Their legacy is rooted in authenticity, and that’s something the skate world will always value.

Cultura Patinetera Reel