🛹 DVS Shoes: The Soul of Skateboarding Footwear

In the gritty heart of Southern California’s skate scene, a brand was born that would go on to shape the very soles of skateboarding culture. DVS Shoes, founded in 1995 in Los Angeles, wasn’t just another footwear company—it was a movement. With a mission to blend performance, style, and authenticity, DVS quickly became a staple in the world of extreme sports.

🌟 Origins: Built by Skaters, for Skaters

The story begins with Kevin Dunlap and his brothers Brian and Mike, who teamed up with pro skateboarder Tim Gavin. Gavin’s deep roots in the skateboarding world gave the brand instant credibility, while the Dunlap brothers brought the business acumen. Together, they launched DVS under the umbrella of Podium Distribution, which also housed Lakai Limited Footwear and Matix clothing.

From day one, DVS was laser-focused on creating shoes that could withstand the punishment of skateboarding while reflecting the style and personality of the riders who wore them.

🏆 What Made DVS Stand Out

DVS didn’t just make shoes—they engineered them. Their innovations included:

• Bruise Control impact technology for shock absorption

• Flex Feel outsoles for board feel and flexibility

• Cruise Control cushioning systems for comfort and stability

These weren’t gimmicks—they were game-changers. Skaters praised DVS for its durability, grip, and comfort, especially models like the Comanche, Enduro, and Celsius.

🤝 Sponsorships That Shaped the Brand

DVS built its reputation by aligning with some of the most iconic names in skateboarding. Their first major signing was Daewon Song, a legend in the sport, who stayed with the brand for over two decades. Other notable riders included:

• Torey Pudwill, who released multiple signature shoes

• Jon Nguyen, whose welcome video also introduced DVS’s Vaporcell technology

• Jason “Wee Man” Acuña, known from Jackass, who had his own signature colorway inspired by his 1962 Impala

• Flo Mirtain, featured in a European tour and product collaboration

These partnerships weren’t just marketing—they were collaborations that helped shape the design and culture of the brand.

📉 The Crash and Comeback

In 2012, DVS filed for bankruptcy, citing rising manufacturing costs in China and the lingering effects of the 2008 financial crisis. But the brand wasn’t done. It was acquired by Sequential Brands Group, which helped revive operations and expand sponsorships across skateboarding and motocross.

In 2021, DVS was acquired again—this time by Elan Polo International, a move that brought fresh energy and resources to the brand.

🚀 What DVS Is Doing Today

Fast forward to now, and DVS is still rolling strong. The company continues to design and sell performance skate shoes and lifestyle footwear, with a focus on originality and innovation. Their online store features updated versions of classic models like the Comanche and Militia, alongside new designs that reflect the evolving skate culture.

They remain active in the skateboarding community, sponsoring riders, releasing signature shoes, and participating in tours and collaborations. DVS is more than a brand—it’s a legacy that continues to inspire skaters around the world.

DVS "Skate More" (2005)

DVS Footwear "Battle at The Berrics: Round One - Brackets 1 & 2" (2008)