🛹 New Balance Numeric: A Decade of Skateboarding Innovation

New Balance Numeric (often abbreviated as NB#) is the skateboarding division of the iconic sportswear brand New Balance. While New Balance itself has been around since 1906, NB Numeric is a relatively fresh face in the skateboarding world—but one that’s made a serious impact.

📍 Origins: Where It All Began

New Balance Numeric officially launched in late 2012, born from the desire to bring New Balance’s technical prowess and design philosophy into the skateboarding scene. The brand was initially developed through a licensing partnership with Black Box Distribution and Westlife Distribution, aligning with skateboarding insiders like Jamie Thomas and Mike West. However, New Balance quickly brought the division in-house, establishing a dedicated team based in Long Beach, California, far from the company’s Boston headquarters.

The goal? To create skate shoes that combined performance, durability, and style—without compromising the brand’s heritage of athletic innovation.

🌟 What They're Known For

New Balance Numeric has carved out a reputation for:

• High-performance skate shoes that blend technical features with classic sport aesthetics.

• Signature pro models that reflect the unique style and needs of individual skaters.

• Creative video content, including standout edits like A Place In The Sun, Quids In, and the String Theory series.

• Innovative design, such as the use of FuelCell midsoles and Ortholite insoles for comfort and impact protection.

Their shoes often reference vintage New Balance running silhouettes, reimagined for the rigors of skateboarding.

🧑🎤 Sponsored Riders & Signature Models

NB Numeric boasts one of the most respected and diverse skate teams in the industry. Some of their top riders include:

• Jamie Foy – Known for his fearless style and durability-focused NB#306 model.

• Tiago Lemos – His NM1010 blends ‘90s marathon aesthetics with modern skate tech.

• Andrew Reynolds – A legend in street skating, Reynolds joined NB Numeric in 2022 and released his signature 933 model in 2025, packed with personal milestones and cutting-edge design.

• Jake Hayes, Franky Villani, Brandon Westgate, Tom Knox, and Jordan Trahan – Each with their own unique style and contributions to the brand’s identity.

These riders aren’t just figureheads—they’re deeply involved in the design process, ensuring each shoe meets the demands of real-world skating.

🚀 What They're Up to Now

As of 2025, New Balance Numeric is thriving. Highlights from their recent activity include:

• Intervals (2024) – A standout video featuring Jamie Foy, Tiago Lemos, and Brandon Westgate, showcasing the team’s depth and creativity.

• New shoe drops – Including the 480s, 808 Lite, and the much-anticipated 933 from Andrew Reynolds.

• Expanding global presence – With direct operations now in key European markets like France and Germany.

• Continued innovation – Collaborations with New Balance’s broader design and science teams have led to breakthroughs in skate shoe technology, such as ABZORB midsoles and glue-free construction.

Their approach remains focused: get the technical details right, stay close to skateboarding culture, and let the product speak for itself.

New Balance Numeric | Regarding Reynolds

New Balance Numeric | 480 re-mixed by Natas Kaupas