You have no recently viewed items.
RipNDip is a Los Angeles-based clothing brand recognised for its prominence in the skate scene and its ferocious feline mascot, Lord Nermal. The company was founded in 2009 by Ryan O'Connor in Orlando, Florida.
There appears to be a shift away from high fashion labels towards streetwear. The success of labels like Supreme raises the question of whether or not they are taking themselves too seriously. Here we have RIPNDIP, a company that has successfully translated comedy into the fashion industry.
The internet was flooded with mentions of RIPNDIP after "Lord Nermal" made it trend. When not concealed in the frocket of a shirt, our fuzzy pal enjoys giving the middle finger to passers-by. The satirical streetwear label RIPNDIP sells lubricant, condoms, and sexually suggestive apparel while promoting marijuana, hookah, and sex.
What has made this business so successful is advertising that features provocative content, such as this Nermal smoking marijuana with his companions, or placing him between two women's breasts.
The Nermal is the "streetwear Hello Kitty," in the words of the brand's inventor, Ryan O'Connor.
The company's ethos is based on the idea that individuals should lighten up and stop taking life so seriously. Not many firms think to combine humour and fashion, so doing so is brilliant. Typically, street fashion lacks wit in favour of bold colours and trendy patterns.
RIPNDIP is a teen-oriented brand. The brand appears to be more popular among the younger generation because they appreciate the concept of fashion fused with humorous, provocative thoughts. Unlike other high-end streetwear labels, such as Off-White, this one won't break the bank. The flagship stores for RIPNDIP may be found in both Tokyo and Los Angeles. Pop-up shops are a popular new marketing strategy. Pop-up shops offer a one-of-a-kind shopping experience by combining the rapid speed of a regular store with special merchandise, making them ideal for cities that don't often have that designation. RIPNDIP recognised the movement and adapted accordingly.
There are still negative aspects to the company, despite the fact that this Nermal is making everyone chuckle. Unless you need to check the size or wash the garment, you probably don't glance at the tag when you buy a shirt.
RIPNDIP's success in the humorous streetwear market cannot be denied. This company has found great popularity because to its tendency to create contentious and provocative visuals. The media seems unable to keep Lord Nermal out of trouble. This brand's artsy streetwear is a promising start, and I look forward to seeing what else they have in store.