🌿 Rolling with Purpose: The Story of Satori Wheels

In the ever-evolving world of skateboarding, few companies have managed to blend performance, philosophy, and sustainability quite like Satori Wheels. Born from a desire to bring a more conscious and positive energy to skate culture, Satori has carved out a unique space in the industry—one that’s as much about enlightenment as it is about shredding.

🛹 Origins: A Moment of Enlightenment

Satori Wheels was founded in 1998 in San Francisco, California, by Craig Nejedly and a fellow visionary skater. The name “Satori” is drawn from Japanese Buddhism, meaning “pure awareness” or “instantaneous enlightenment.” It’s a nod to that magical moment in skateboarding when everything aligns—the pop, the trick, the roll-away—and you’re fully present. That’s the essence of the Satori Movement.

Craig was inspired by the book Way of the Peaceful Warrior by Dan Millman, and when the idea of starting a wheel company came up, the name “Satori” felt like destiny.

🌍 What Makes Satori Stand Out?

Satori Wheels isn’t just another skate brand. It’s a movement—literally and philosophically. Here’s what sets them apart:

• Eco-Conscious Innovation: Satori pioneered the Relife Program, the first of its kind to recycle used skateboard wheels. Since urethane can’t be melted down like other plastics, this was a major breakthrough. Their Relife wheels are made with over 60% post-consumer recycled urethane.

• Sustainable Materials: They incorporate veggie oils into their urethane formulas to reduce petroleum use. Their apparel and accessories often feature hemp, bamboo, organic cotton, and recycled polyester.

• No Flat Spot Program: A community-driven initiative that offers free wheels to skaters dealing with flat spots—one of the most annoying issues in skateboarding. It’s a way to give back and keep the stoke alive.

🧑🎤 Sponsored Riders & Team Legacy

Satori has built a diverse and respected team over the years, featuring both legends and rising stars. Some of the notable riders include:

• Spencer Hamilton

• Neen Williams

• Tommy Sandoval

• Eli Reed

• Brent Atchley

• Karl Watson (a legacy figure in the brand’s history)

• Aaron Suski

• Steve Olson

• Mike Manzoori

Their team spans continents, with skaters from the U.S., Australia, and beyond, all united by a shared ethos of creativity, consciousness, and community.

🔄 What’s Happening Now?

Satori Wheels continues to push boundaries in both skateboarding and sustainability. Their current activities include:

• Expanding the Relife Program with new recycled wheel designs and educational content on the recycling process.

• Collaborations and video projects, such as the “Northwest Trip” and “Satori Stories,” which showcase their riders and philosophy in action.

• Product innovation, with new wheel formulas and designs that cater to both street and cruiser setups.

• Community engagement, through giveaways, sponsorships, and events that reinforce their commitment to the skateboarding lifestyle.

411VM 2005 - Satori Wheels Montage

Satori Re-Life Program - Recycled Skateboard Wheels

Skyler King for Satori Wheels