About Supra Footwear

Supra Footwear: The Rise, Reign, and Revival of a Skate Icon

In the mid-2000s, when skateboarding and streetwear were colliding in a cultural explosion, a bold new brand emerged from the heart of Los Angeles: Supra Footwear. Founded in 2006 by Angel Cabada—already known for his work with KR3W apparel—the brand was born out of a desire to create skate shoes that didn’t just perform well but also looked undeniably fresh. Cabada teamed up with a crew of professional skateboarders including Chad Muska, Jim Greco, Erik Ellington, Tom Penny, and Dennis Martin to bring the vision to life. What started as an underground idea quickly became a global phenomenon.

What Made Supra Stand Out

Supra wasn’t just another skate shoe brand—it was a statement. The designs were unapologetically bold, with high-top silhouettes, futuristic colorways, and a fashion-forward edge that made them just as popular in clubs as they were in skateparks. The Supra Skytop, designed by Chad Muska, became an instant icon. It offered ankle support for skaters but also turned heads in the streetwear scene. Supra’s shoes were a fusion of skate functionality and urban flair, and that duality helped them transcend their niche.

Celebrity Collaborations and Sponsorships

Supra didn’t just sponsor skaters—they collaborated with cultural heavyweights. Their roster of team riders included legends like Muska, Greco, Ellington, Penny, and Stevie Williams. But the brand also reached beyond the skate world. Lil Wayne partnered with Supra to release the S1W, a shoe that blended hip-hop swagger with skate sensibilities. Steve Aoki lent his creative energy to a remix of the Skytop II. Even Justin Bieber was spotted rocking Supra kicks during his meteoric rise. These collaborations helped Supra tap into music, fashion, and youth culture in a way few skate brands ever had.

The Fall and the Flicker of Revival

Like many brands riding the wave of hype, Supra eventually faced headwinds. As the 2010s progressed, competition intensified and consumer tastes shifted. Some skaters began to question the durability of the shoes, and the brand’s visibility waned. Ownership changed hands multiple times—from K-Swiss to E-Land Group, and eventually to South Korea’s F&F in 2020. The new owners relaunched Supra in South Korea in 2021, aiming to revive its legacy and reconnect with fans who still held a nostalgic love for the brand.

But the road back hasn’t been easy. Product quality issues and changing skate culture have made it tough for Supra to regain its former glory. Still, the brand remains a symbol of a golden era in skate and streetwear history. For many, Supra isn’t just a shoe—it’s a memory of a time when skateboarding was loud, stylish, and unapologetically expressive.

Supra Footwear "Rise & Defy" EU Tour 2019

Supra Footwear "The Asia Tour 2012" (2012-2013) [Remastered 1080p60fps]

SUPRA PRESENTS THE THREE AMIGOS 2012 TOUR VIDEO