BLVD Skateboards is one of those rare skate brands that emerged with a clear identity and purpose, carving out its own lane in the crowded world of deck companies. From its inception to its current projects, BLVD has always been about style, substance, and supporting a tight-knit crew of riders who embody the spirit of street skating.
BLVD Skateboards was founded in the early 2010s in Southern California, a region synonymous with skateboarding culture. The brand was spearheaded by pro skater Danny Montoya, known for his smooth technical style and deep roots in the skate scene. Alongside Montoya, Rob Gonzalez (aka Rob G) played a pivotal role in shaping the brand’s aesthetic and direction. Both skaters had previously been associated with other respected companies, but BLVD was their chance to build something from the ground up that reflected their vision.
BLVD quickly gained recognition for its clean graphics, soulful video parts, and a team that emphasized style over spectacle. It wasn’t about chasing trends—it was about timeless street skating. Their videos, like Stay In Front (2011), Amburger (2012), and Quinto (2016), showcased a diverse roster of international talent and were praised for their editing, music selection, and raw street footage.
The brand also stood out for its commitment to highlighting Latin American skaters, giving a platform to riders who were often overlooked by mainstream sponsors. This global perspective added depth to BLVD’s identity and helped it resonate with skaters around the world.
BLVD’s team included a mix of seasoned pros and rising stars:
Danny Montoya – Co-founder and style icon
Rob Gonzalez – Known for his creative trick selection
Danny Supa – East Coast legend with a powerful presence
Tiago Lemos – Brazilian powerhouse who later became one of the most respected skaters globally
Carlos Iqui, Rodrigo Petersen, Daniel Lebron, and Danny Cerezini – All brought international flavor and technical mastery to the team
These riders weren’t just names on a roster—they were integral to the brand’s identity, appearing in BLVD’s videos, tours, and promotional content.
While BLVD isn’t as prominent in the skateboarding spotlight today as it was in its peak years, the brand still maintains a presence through its social media and video archives. Their YouTube channel features classic clips and team edits, and their riders continue to influence the scene in various ways—whether through other sponsorships, collaborations, or independent projects.
Danny Montoya remains active in the skate world, often appearing in interviews and retrospectives, while Tiago Lemos has gone on to become a global skateboarding icon, riding for major brands and competing at the highest levels.
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BLVD Skateboards - Stay In Front
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