The Legacy and Revival of Powerflex Skateboards

A Journey Through Time

In the ever-evolving world of skateboarding, few brands have left a lasting impact quite like Powerflex. Born in 1975 in Huntington Beach, California, Powerflex was founded by Bob Ballou and his brothers. Their mission? To revolutionize skateboard wheels with high-quality urethane and a splash of color that would set them apart from the competition.

What Made Powerflex Stand Out?

During the early days of skateboarding, wheel options were limited. Powerflex changed the game by introducing a variety of sizes and colors, catering to every skater’s preference. Their Powerflex 5 wheels became legendary, offering a perfect balance of grip, speed, and durability. The brand quickly gained a reputation for innovation, setting new standards in the industry.

Sponsorships and Skate Legends

Powerflex wasn’t just about making great wheels—they built a team of top-tier riders. Many of the pioneers of skateboarding’s golden era rode for Powerflex at some point, including Jim Gray, who later became instrumental in the brand’s revival. The company supported skaters through demos and sponsorships, helping to shape the sport’s culture.

The Rebirth of Powerflex

After a period of dormancy, Powerflex was reignited in 2015. Bob Ballou teamed up with Jim Gray, a former Powerflex team rider and industry veteran, to bring the brand back to life. Their goal was simple: to reintroduce the fun, color, and quality that made Powerflex a household name in the skateboarding world.

What’s Powerflex Up to Now?

Today, Powerflex continues to push boundaries with new wheel designs, including the Gumball Core series, which combines speed and shock absorption for an optimal ride. They remain committed to supporting the skateboarding community, encouraging skaters to embrace creativity and individuality.

Beyond wheels, Powerflex has expanded into clothing and accessories, ensuring that their legacy lives on in more ways than one. They also champion mental health awareness through initiatives like the Lucky Mud Club, reinforcing their dedication to the skateboarding lifestyle and its community.

The Future of Powerflex

With a rich history and a renewed vision, Powerflex is once again making waves in the industry. Their commitment to quality, innovation, and fun ensures that they will continue to be a beloved name in skateboarding for years to come.

Whether you’re a seasoned skater or just starting out, Powerflex’s story is a testament to the enduring spirit of skateboarding—a sport that thrives on passion, creativity, and the pursuit of the perfect ride.

So, next time you hit the pavement, remember the legacy of Powerflex and the pioneers who helped shape the sport we love today.

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