Jeff Kendall began his professional skateboarding career in the late 1980s, riding for prominent skate brands such as Santa Cruz Skateboards and Independent Truck Company. He turned professional in 1986, quickly becoming an influential figure in skateboarding until his retirement in 1992. His success and competitive nature on the skateboard laid the foundation for a long-lasting career within the skateboarding industry.

After retiring from professional skateboarding, Kendall transitioned into the business side of the industry. He joined NHS, Inc., a leading skateboard distribution company based in Santa Cruz, California, where he has worked for over two decades. Starting as a skateboarder, he adapted his skills to business roles and progressed through various positions in sales and marketing, leveraging his deep understanding of the skateboard culture and market dynamics.

In September 2019, Kendall was promoted to President and Chief Marketing Officer of NHS, Inc. He has been credited with spearheading the company's marketing strategies and driving innovation within the organization. His leadership has fostered a culture of creativity and passion for skateboarding at NHS, contributing significantly to the company's growth and adaptation to changing market demands.
Kendall's promotion reflects not only his professional accomplishments but also his commitment to blending skateboarding's grassroots ethos with business acumen. He emphasizes the importance of nurturing a culture that supports skateboarders in their personal and professional growth, advocating for innovation and improvement in all aspects of the company.

Beyond his business achievements, Jeff Kendall's influence extends to various initiatives that give back to the skateboarding community. NHS, Inc. is known for partnering with charitable organizations and supporting local skateboarding initiatives, reflecting Kendall's desire to enrich the sport and assist up-and-coming skaters. He is recognized for his efforts in promoting diversity and inclusion in skateboarding, believing in the sport's ability to bring together individuals from all backgrounds.

Kendall's philosophy revolves around continuous learning and taking risks, which he encourages within the NHS culture. He applies a mindset of self-education and personal growth, inspiring others in the skateboarding community to pursue their passions and embrace innovation. His commitment to the sport and community underscores his pivotal role in shaping the future of skateboarding through both talent and business leadership.

Jeff Kendall remains a respected figure in the skateboarding world, continually influencing its present and future through his active involvement and leadership at NHS, Inc.