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It's likely that 5BORO NYC is the first name that comes to mind when you think of skateboarding in the Big Apple. New York City natives Steve Rodriguez and Mark Nardelli founded 5BORO in 1996 to spread their vision of clean, attractive designs on decks and streetwear. This company has stuck to its original values and that includes a strong emphasis on authenticity. Created by skaters, for skaters.
Anyone who lives in New York for over three decades knows the city like the back of their hand. It's no surprise that New York features prominently in the brand's visual identity, which Steve Rodriguez established in the early 1990s. It's not unexpected that Rodriguez, a native of New Jersey, stood out like a sore thumb in the New York skate scene. The brand's philosophy reflects the daily street sessions he had in the '80s and '90s with his skateboard. Rodriguez also resisted bureaucracy and prevented the destruction of the Brooklyn Banks, one of the most famous skate places in history.
New York City ice skating is very different from its sunny West Coast counterpart. Tourists are like flies in the winter, the ground is rocky, and it gets quite chilly. Skaters of the calibre required to make it in New York City can be found on the 5BORO squad. You may see what we're talking about by watching videos shot by Silvester Eduardo, Jordan Trahan, Akira Ishizawa, Joe Tookmanian, Danny Falla, or Willy Akers. The videos "Join, Or Die," "New York, New York," and "5BNY" include some of the best street skating ever filmed. You can see that at the heart of 5BORO are just a couple of friends that want to skate, and not just focus on bringing out the next hit. Why wouldn't you like it?
Not only does the name 5BORO refer to the five boroughs of New York City—Brooklyn, Manhattan, Queens, Staten Island, and the Bronx—but it also denotes a brand of skateboard deck designs and streetwear that is both modern and timeless. Collaborations with other artists like Dan Funderburgh, Gabriel Alcala, and Stefan Marx give the decks a unique aesthetic that sets them apart. Totally unlike to the beloved classic VHS series. There was even a Beastie Boys-themed deck in the works. These are just a few examples of why 5BORO deserves to be on your radar.
It's also important to note that 5BORO places a premium on product quality. This includes not only the skateboards but also the brand's hoodies, tees, and caps. With 5BORO, you'll be ready to take on the streets of any major city with confidence.