Matix Clothing: A Skateboarding Legacy Rooted in California Cool 🛹🌄

In the ever-evolving world of skateboarding, few brands have managed to capture the soul of the culture quite like Matix Clothing. Born in the golden age of street skating, Matix has carved out a legacy that blends raw urban grit with laid-back California vibes.

Origins: Where It All Began

Matix was founded in 1998 in California by two legendary professional skateboarders: Daewon Song and Tim Gavin. Both were already icons in the skateboarding scene—Daewon known for his technical wizardry and Gavin for his smooth style and entrepreneurial spirit. Their vision was simple: create a clothing brand that reflected the authenticity of skateboarding while embracing the adventurous spirit of the West Coast.

What Made Matix Stand Out

From the start, Matix wasn’t just about slapping logos on tees. The brand focused on subtle design, quality craftsmanship, and a style that spoke to skaters who didn’t need to shout to be heard. It was streetwear with soul—edgy but understated, durable yet stylish.

Matix quickly became known for its versatile apparel: rugged pants, flannels, hoodies, and outerwear that could handle both the streets of LA and the trails of the San Gabriel Mountains. It was this duality—urban and outdoor—that set Matix apart.

Sponsored Legends and Team Vibes

Matix built a powerhouse skate team that included some of the most respected names in the game. Early riders featured Marc Johnson, Rodney Mullen, and JB Gillet—each bringing their own flavor to the brand. These weren’t just endorsements; they were collaborations rooted in mutual respect and shared culture.

The brand also supported Daewon Song’s own skate team, showcasing his influence not just as a founder but as a mentor and tastemaker. Matix didn’t chase trends—it helped define them.

Evolving with Purpose

Over the years, Matix expanded beyond skateboarding into a broader outdoor lifestyle brand. It embraced the full spectrum of California living, from beach breaks to mountain hikes, while staying true to its skate roots.

One of its most inspiring initiatives was the Compton Surf Club—a program aimed at empowering at-risk youth through surfing, skateboarding, and art. It was a bold move that reflected Matix’s commitment to community, creativity, and inclusion.

Where They Are Now

Today, Matix continues to operate out of Compton, California, offering a curated line of apparel for modern adventurers. The brand is now owned by Thread Collective, which took full ownership in 2020. While Matix hasn’t raised outside funding, it remains a self-sustained, independent force in the fashion and skateboarding world.

Their current catalog includes everything from jackets and hoodies to gloves and belts—all designed with the same attention to detail and authenticity that defined the brand from day one.

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