In the mid-1990s, when skateboarding was surging with underground energy and regional scenes were carving out their own identities, Capital Skateboards emerged as a bold voice from the East Coast. Founded in 1995 by Andy Stone and Pepe Martinez, both former riders for Underworld Element, Capital was more than just a brand—it was a statement.
Based in the United States and backed by East Coast Urethane, Capital Skateboards was born out of a desire to represent the raw, technical, and creative style of East Coast skating. Their slogan, “This Shits Got More Pop!”, captured their attitude: unapologetic, stylish, and steeped in skateboarding authenticity.
The company quickly attracted a crew of talented skaters and collaborators, including Chris Keefe, Kevin Taylor, Sean Mullendore, Ryan Hickey, Carlos Kenner, and John Igei. These names weren’t just riders—they were part of the brand’s DNA, helping shape its aesthetic and ethos.
Capital Skateboards made waves with their full-length video “Capital Punishment” in 2002, a collaboration with Nicotine Wheel Company. The film featured a stacked roster of riders like Nate Sherwood, Kyle Nicholson, Jared Faustino, Terry Synnott, JJ O'Donnell, and Frank Lavallee, showcasing a mix of street tech, freestyle, and raw East Coast terrain.
They were especially notable for their support of freestyle skateboarding, a discipline often overlooked in mainstream skate culture. Riders like AJ Kohn, Tommy Harward, Tony Gale, and Witter Cheng helped push the boundaries of what was possible on flat ground, blending old-school technique with modern flair.
Capital wasn’t just a deck company—they were a movement. Their team sponsorships helped elevate lesser-known skaters into the spotlight, especially those who didn’t fit the California mold. By embracing freestyle and supporting skaters from diverse backgrounds, Capital carved out a niche that was both inclusive and innovative.
Despite their impact, Capital Skateboards ceased operations in 2003. The reasons weren’t widely publicized, but like many independent skate brands, they likely faced the challenges of distribution, market saturation, and the shifting tides of skateboarding trends.
Though the company is now defunct, its legacy lives on through archived footage, nostalgic deck collectors, and the skaters who continue to rep its influence. Videos and tributes still circulate online, and the brand remains a cult favorite among those who appreciate the gritty, creative spirit of East Coast skating.
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