🛹 The Rise and Legacy of Logic Skateboard Media

In the golden era of skateboarding's video renaissance, one name carved out a unique space in the culture: Logic Skateboard Media. More than just a company, Logic was a movement—a visual magazine that captured the raw energy, creativity, and progression of street skating at the turn of the millennium.

🎬 Origins and Founders

Logic Skateboard Media was founded in 1998 in the United States, emerging as a video magazine rather than a traditional skateboard brand. The founding team included Heath Brinkley, Darryl Hardin, Jose Feliz, and Dianne Martinez, who brought together their passion for skateboarding and filmmaking to create a platform that showcased the best talent in the scene.

Their first release, Logic Issue #1, dropped in 1999 and featured legends like Arto Saari, Eric Koston, Bam Margera, and Ed Templeton—a clear signal that Logic was here to document the real deal.

📹 What Made Logic Notable

Logic wasn't just another skate video company. It was a video magazine, meaning each issue was a curated blend of skate parts, interviews, tour footage, and behind-the-scenes glimpses into skate culture. This format allowed Logic to stand out from the more traditional skate videos of the time.

Some of its most iconic issues include:

• Logic Issue #6 featuring Daewon Song, Keith Hufnagel, and Rob Dyrdek

• Logic Issue #9 with Kevin “Spanky” Long, Matt Pailes, and Paul Rodriguez

• Logic Issue #13: Death of a Video Magazine, which marked the end of an era in 2003

🧢 Sponsored Skaters and Collaborations

While Logic wasn’t a board sponsor in the traditional sense, it played a pivotal role in promoting emerging talent. Many skaters featured in Logic videos went on to become household names. The platform helped launch or elevate careers for:

• Paul Rodriguez (P-Rod)

• Joey Brezinski

• Chris Cole

• Stefan Janoski

• Rob Dyrdek

• Chad Muska

• Kevin Long (Spanky)

By giving these skaters a spotlight, Logic indirectly acted as a springboard for sponsorships with major brands like Element, Nike SB, and DC Shoes.

🕯️ The Final Chapter

In 2003, Logic released Issue 13: Death of a Video Magazine, a poetic and bittersweet farewell to its run. The skateboarding media landscape was shifting—online content was beginning to take over, and the demand for physical video magazines was waning.

Logic’s final issues, including Contrast (Issue 14), were beautifully crafted swan songs that paid tribute to the culture it helped shape.

📼 What They're Doing Now

As of today, Logic Skateboard Media is no longer active in producing new content. However, its legacy lives on through archived videos on platforms like YouTube and SkateVideoSite, where fans and historians revisit the golden age of skateboarding through Logic’s lens.

Collectors still hunt down original VHS and DVD copies, and Logic remains a touchstone for skate video culture, often cited in retrospectives and documentaries about the evolution of skate media.

Logic Skateboarding Media Issue #1

Logic Skateboarding Media #2

Logic Skateboarding Media #3 (1999)