🎨 Roger Skateboards: The Art of Not Taking Skateboarding Too Seriously

In a world where skateboarding brands often lean into gritty aesthetics and hardcore vibes, Roger Skateboards carved out a lane of its own—one paved with irreverent humor, hand-drawn graphics, and a healthy dose of self-deprecation. Born in Austin, Texas, Roger was founded in 2007 by artist and skateboarder Michael Sieben, alongside Stacy Lowery, with a mission to poke fun at the seriousness of skate culture while celebrating its weird and wonderful spirit.

🛹 Origins: A Rebellion in Doodles

Roger Skateboards emerged as a reaction to the overly polished and macho branding that dominated the mid-2000s skate scene. Sieben, known for his quirky illustrations and offbeat humor, infused the brand with a DIY ethos that felt refreshingly human. From logos that looked like they were scribbled in a notebook to graphics featuring boner jokes and scooter satire, Roger was unapologetically goofy—and proud of it.

🎯 What Made Roger Stand Out

Roger wasn’t just a skateboard company; it was a statement. It challenged the norms of what skateboarding “should” look like and who it was for. Some of the things that made Roger notable include:

• Hand-drawn graphics that celebrated imperfection and personality

• Ads that mocked traditional skate tropes, like motorcycles and drug culture

• A monthly sponsorship program called Roger of the Month, where they temporarily sponsored a new skater each month—giving kids a shot at visibility without the pressure of long-term contracts

• A commitment to fun over formality, embracing the dorky, awkward, and absurd sides of skateboarding

👥 Sponsored Skaters and Community Vibes

Roger’s rotating sponsorship model was a breath of fresh air. Instead of building a rigid team, they opened the door to anyone with a good tape and a sense of humor. This approach not only democratized sponsorship but also helped launch careers—like Clint Walker, who was picked up by a bigger brand after his Roger stint.

The brand also had a loyal crew of skaters who embodied its ethos, including Ryan Thompson, Max Taylor, and Reese Barton, among others. These riders weren’t just shredding—they were storytelling through their skating, often featured in Roger’s quirky video projects.

🔄 The Comeback and Current Vibes

After a brief hiatus around 2014, Roger Skateboards was revived in 2018, bringing back its signature blend of nonsense and creativity. Today, the brand continues to operate out of Austin, releasing videos like Sucker Punch, Cold Brew, and Revenge of the Radical, which showcase their riders bombing ditches, skating rooftops, and generally causing joyful chaos.

They’ve also embraced digital platforms, sharing content through their website and YouTube channel, keeping the Roger spirit alive and well. The brand remains small, scrappy, and proudly weird—just the way its fans like it.

Roger Skateboards' "Cold Brew" Video

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