🛹 Speedlab Wheels: Rolling with Purpose and Passion

In the world of skateboarding, few companies embody the spirit of the sport quite like Speedlab Wheels. Born from a deep love of skating and a commitment to quality, Speedlab has carved out a reputation for producing some of the most respected wheels in the industry. Let’s take a ride through their story, achievements, and what they’re up to today.

🚀 Origins: From West Coast Roots to East Coast Revival

Speedlab Wheels was founded in 2002 by David “Shitbird” Rogerson, a passionate skateboarder with a vision to create high-performance wheels that truly served the needs of skaters. Originally based on the West Coast of the United States, the company later transitioned to the East Coast, where it continues to thrive under the ownership of Alan Keller.

Despite the change in leadership and location, the brand’s mission has remained rock-solid: to produce top-tier skateboard wheels made by skateboarders, for skateboarders. Their motto says it all: “We didn’t invent the wheel… we just make them better than everyone else.”

🏆 What Makes Speedlab Stand Out?

Speedlab Wheels are known for their:

• High-quality urethane formulas that deliver speed, grip, and durability across all terrains.

• Wide range of wheel styles, from street and park to vert and freestyle.

• Skater-owned ethos, which ensures authenticity and a deep understanding of what riders truly need.

• Collaborations with iconic skate figures and bands, including wheels inspired by punk legends like JFA and McRad.

Their wheels aren’t just functional—they’re a statement. Whether you’re bombing hills or carving bowls, Speedlab’s designs are built to perform and impress.

🤝 Sponsorships and Community Impact

Speedlab has always been more than just a product company—they’re deeply embedded in the skateboarding community. Over the years, they’ve sponsored a diverse team of riders, including:

• Jaime Mateu, known for his explosive style and fearless transitions.

• Amelia Brodka, a powerhouse in vert skating and advocate for women in skateboarding.

• Lillian Erickson, bringing flair and finesse to backyard bowls.

• Jeromy Green, whose pool party runs are legendary.

They’ve also supported events like the EZ7 Turkey Jam in Houston and partnered with Montana Pool Service (MPS) to help build skateparks in underserved communities. A portion of proceeds from special edition wheels even goes toward funding these efforts—proof that Speedlab rides with heart.

🔥 What’s Happening Now?

As of 2025, Speedlab Wheels is celebrating 12 years under Alan Keller’s leadership. The company continues to innovate, recently releasing new wheel designs and running seasonal promotions to keep their gear accessible. Their blog and social media are buzzing with updates, team highlights, and behind-the-scenes looks at their creative process.

They’re also expanding their product line to include decks, apparel, and axle-to-axle kits, giving skaters more ways to ride Speedlab from head to toe. And with their commitment to being Made in the USA

Speedlab Wheels weekend 2021

We are stoked to introduce the Speedlab Wheels Greg Harbour Pro model wheel 56mm/101A