The Rise and Evolution of Slave Skateboards

In the ever-evolving world of skateboarding, few brands have managed to carve out a distinct identity quite like Slave Skateboards. Founded in 2007 by Ben Horton, a former Zero Skateboards art director, Slave Skateboards emerged as a rebellious force in the industry. Operating under Black Box Distribution, the brand quickly became known for its raw, unapologetic aesthetic and commitment to skateboarding’s anti-establishment roots.

The Identity of Slave Skateboards

Slave Skateboards wasn’t just another deck company—it was a statement. Horton’s artistic vision infused the brand with a gritty, thought-provoking style that resonated deeply with skaters who valued authenticity over corporate polish. The graphics were often dark, surreal, and politically charged, reflecting the underground ethos that defined the brand.

During the late 2000s, skateboarding was experiencing a wave of commercialization, with major corporations stepping into the scene. Slave Skateboards stood in stark contrast, embracing the DIY spirit and maintaining a fiercely independent approach. This commitment to raw skateboarding culture earned the brand a loyal following.

Notable Achievements and Sponsored Riders

Slave Skateboards built a formidable team over the years, featuring Jon Allie, Matt Mumford, Pat Burke, Anthony Schultz, Jon Goemann, and many others. These riders embodied the brand’s ethos—gritty, relentless, and unfiltered. Their video parts showcased a style of skating that was aggressive yet stylish, further cementing Slave’s reputation as a brand for true skateboarders.

One of the brand’s standout moments was the release of "Radio Television", a full-length skate video that captured the essence of Slave’s raw energy. The film was a testament to the brand’s dedication to showcasing skateboarding in its purest form, free from mainstream influence.

The End of an Era and a New Beginning

After 18 years, Slave Skateboards has officially ceased operations. While the brand had a strong run, Horton decided it was time to move on. However, the spirit of Slave lives on through Glass House Skateboards, Horton’s new venture. Glass House retains much of the original Slave team, including Anthony Schultz, AJ Zavala, Pat Burke, Danny Dicola, and Logan Taylor, while introducing fresh faces like Zack Wallin, Cody Jacobson, and TJ Person.

Glass House Skateboards aims to tackle modern issues with a fresh perspective while maintaining the rebellious energy that made Slave so beloved. The transition marks the end of one chapter and the beginning of another, proving that skateboarding’s underground spirit is alive and well.

For those who want to revisit the legacy of Slave Skateboards, an archive has been set up to preserve its history. While the brand may no longer be producing decks, its influence on skateboarding culture remains undeniable.

Conclusion

Slave Skateboards was more than just a company—it was a movement. It stood against the commercialization of skateboarding, championed independent artistry, and fostered a team of skaters who embodied its ethos. Though the brand has come to an end, its impact will continue to inspire future generations of skateboarders. And with Glass House Skateboards picking up where Slave left off, the legacy of raw, uncompromising skateboarding lives on.

Slave "Radio Television" (2009)

SLAVE A Day in Los Angeles

$LAVE Skateboards - Frecks Wasting Time